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Creative Direction

OVERVIEW

Everything starts with your idea. The creative exploration stage is essential in aligning, challenging and developing concepts. We can then match up your vision with the most effective production approach. The more information we can gather the better; allowing us to tailor an effective solution that not only adds creative value but optimises the production approach in line with your timeframe and budget.

Every project has a carefully selected in-house Creative Lead, who will direct the production from concept to completion. Working closely with you, they will help build your vision and develop ideas through moodboards, descriptive treatments, reference material and concept art. Leading the production, these skilled artists have deep roots within the full gamut of technical disciplines.

Their expertise in all areas of production runs parallel with their creative direction strengths, allowing them to maintain flexibility on a job to ensure you get the best results. Guiding you through the key decision stages and at times, complex technical aspects of cross-platform production, you can be confident in their ability to deliver the best possible results.

benefits

  • Direction of creative from concept to completion, ensuring the vision is never compromised
  • Develop and expand your ideas, adding value to the concept
  • Creative-led productions following best practice, maximising results within budget and timeframe
  • Guiding you through the most complex technical decisions at every stage, with expertise in all production disciplines
  • Flexible involvement within a project, providing efficient support and leadership when you need it
  • Ambitious ideas can be realised, pushing creative boundaries using cutting edge methods

services

  • Creative concept development, including treatments, moodboards, storyboards and R&D
  • Consultation on production techniques and processes
  • Direction of the complete production process
  • Photography direction, leading location, studio and multi-part productions.
  • Motion direction, leading simple viral to large-scale cinematic productions.
  • Creative direction of sound effects and music, in partnership with Sound Designers